New regional manager appointed for SES SIRIUS in Ukraine
1 Nov, 2007
SES SIRIUS AB, one of the leading satellite operators in Central and Eastern Europe, Nordic and Baltic countries, has appointed Percy Gustafsson as the new Regional Manager and Head of Office in Ukraine. Gustafsson takes up the duties from 1st of November and replaces Bengt Lindholm who hold this position since May 2006.
From November 1, 2007 Bengt Lindholm will assume responsibility for the entire SES SIRIUS sales in Eastern Europe.
Percy Gustafsson is a skillful top-manager with 14 years of experience at Ericsson, where he progressed from Software Developer to Department Manager and Head of Office. During his career he has been responsible for managing big-scale marketing projects for Ericsson, Nokia Home Communications and Streamware Solutions AB.
Percy Gustafsson started working at SES SIRIUS AB in 2004 as Product Manager and also worked in Sales Support and Business Development.
The Managing Director of SES SIRIUS AB, Håkan Sjödin, is confident that Percy Gustafsson's solid marketing experience will facilitate the implementation and the promotion of new services as well as foster the development of larger customers' base.
Percy Gustafsson said: "The launch of our new satellite SIRIUS 4 will increase our geographical reach in Eastern Europe and I expect business in Ukraine to be very successful in the coming years. This is also a personal challenge to work in a new exciting and growing market with different cultures and languages".
In his spare time, Percy Gustafsson plays tennis, golf and he is also a keen diver and down-hill skier .
About SES SIRIUS AB
SES SIRIUS AB was founded in 1983 and now one of the leading satellite operators in the Nordic, Baltic and Central and Eastern European countries. SES SIRIUS offers cost-effective solutions for broadcasting and broadband services. The satellites are located at orbital position 5 degrees East and offer reliable communication links across Europe. The high power transponders of SIRIUS make it possible to receive the transmissions with small antennas.
SES SIRIUS has its headquarters in Sweden; representation offices are located in the regions where the company has its business activity. SES SIRIUS AB has 5 regional offices: in Kiev, Moscow, Riga, Helsinki and Bucharest. The company started operations in the Ukrainian market in 2000.
More than 500 000 individual antennas in Ukraine receive signal from SIRIUS satellites. Many TV broadcast their channels via SIRIUS satellites: "Novy Kanal", "TET", "Glas", "Tisa", "Ukraina", "Rada", "5 kanal", "Enter Film", "Inter +" «Enter Music TV», «RTR Ukraina», аs well as 19 radio stations, such as: «Kiss FM», «Hit FM», «Radio Melodyia», «Nashe Radio», «Love radio», «Radion Era», «Radio Sharmanka» and other. SES SIRIUS has more than 110 TV channels and 37 radio stations among its Europe's broadcast clients.
ES SIRIUS is 75% owned by SES ASTRA,the leading Direct-to-Home (DTH) satellite system in Europe; and 25% is owned by the Swedish Space Corporation.


